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Published on: 27/02/2020 03:21 PMReported by: rogerblaxall
Rafi's Spicebox, an Indian food and spices company, have re-branded their popular Vindaloo Curry Packs 'Vinda-blue' to encourage more conversations about mental health and raise funds for the charity Lancashire Mind.
Throughout the month of March shoppers at Booths stores in Burscough can pick up a Vinda-blue Curry Pack with 50p from the sale of each pack being donated to the mental health and wellbeing charity. Rafi's Spicebox, who have shops across the UK, have previously successfully run the the ‘Vinda-Blue’ curry promotion with other local Mind charities.
Jasmine Chappell, its Marketing and Communications Coordinator said: "We are really pleased to be able to offer our Lancashire customers the opportunity to support their local Mind through our limited edition 'Vinda-Blue' Curry Packs. We have been working in partnership with Lancashire Mind for a number of years and staff feel emotionally connected to the charity. Our team feel they can speak openly and honestly about mental health and wellbeing and it’s something we want all our customers to feel able to do too.
"We chose our Vindaloo Curry Pack for the charity promotion as it's curry that, historically, people have reservations about trying. We know that many people still have concerns and reservations about talking openly about mental health, so we wanted to encourage people to try something new and start conversations about those days that everyone has where they feel a little blue."
Tommy McIlravey, CEO at Lancashire Mind said: “We are delighted that Rafi’s Spicebox have decided to make the Vinda-blue Curry Pack available in stores across Lancashire throughout March. Rafi’s Spicebox are a valued partner and are playing a key part in enabling us to achieve our vision of mental wellbeing for all. Support from organisation such as Rafi’s Spicebox is vital to helping us to continue to encourage conversations about wellbeing and mental health.”
Lancashire Mind’s vision is Mental Wellbeing for All and with the help of organisations and individuals can stop misconceptions about mental health, develop resilience in people from an early age and work with communities to build a happier Lancashire.
Together we can make Lancashire the beacon county for mental wellbeing and ensure everyone experiencing a mental health condition is treated as an equal member of society. http://www.lancashiremind.org.uk/
A standard ‘Vinda-Blue’ curry pack serves 4-6 people and can be made gluten free.All of Rafi’s Spicebox’s Indian Curry Packs are veganand can be tailored to customer tastes.
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